Grading SPAs

SPA sites are all graded according to the following elements

1
LSM
Living Standards Measure: helps you define your target market from highest to lowest
2
Visibility
Presence of other advertising material, sign boards and obstructions
3
Traffic Congestion
High
Medium
Low
4
Proximity
Proximity of the sign to passing traffic
PREMIUM
Rates favourably on all four
IMPACT
Rates favourably on any three elements
STRATEGIC
Rates favourably on any two elements