Author Archives: ADreach

Want to make sure you win a bird?

Want to make sure you win a bird?

or for more information please email

Have you been dreaming about that bird?

That one bird that all the really cool creatives seem to have?

FREE entry into the Loeries Street Pole Ad category

With the entry period for the annual Loeries season upon us, why don’t you take advantage of the fact that our feathered friends might like poles a whole lot more than you’ve always thought, and enter a Street Pole creative for the Street Pole Ad (SPA) category. The possibilities are endless, and according to ADreach CEO, Brad Fisher, SPAs currently showcase the best and most cost-effective Windscreen Space in town.

How to enter?

Step 1: If your agency has flighted an SPA at any time since 1 June 2015, you can enter the existing creative on the Loeries website now by claiming a voucher code from street pole experts, ADreach.

Step 2: If you would like to enter a new creative SPA, it must flight before 31 May 2016 to be eligible for this year’s Loeries. ADreach will pay for your agency’s entry, media flighting for a month, and production costs (flight of three SPAs) – an opportunity that your client can’t refuse. This option will only be available for the first 20 campaigns received – so enter now!

To claim your free Loeries entry for the SPA category please email ADreach on to receive a voucher code – entries close on Tuesday 31 May 2016.

Birds Like Poles

OOH advertising: Size does matter

OOH advertising: Size does matter

Just as print media was able to create a more accurate measurement of its value through readership figures and not circulation, OOH advertising should reassess the way in which impact is calculated.

Historically, it has been sold on a square meter basis but how do we measure this impact more accurately?

“We need to relook at what customers are seeing at any given time while driving past any type of OOH advertising,” says Brad Fisher, CEO of ADreach. “To do this, I would like to suggest that we should be assessing impact based on the cost per square cm of windscreen space that the advert takes up and not the cost per square meter of the actual structure, which is actually irrelevant in this equation.”

The amount of windscreen space that an advert takes up at any point in time is a function of both the size of the structure as well as the distance of the consumer (in the vehicle) from the advertising structure.

If you can imagine driving and looking through your windscreen, something smaller but closer will usually take up more of your windscreen space, and attention, than something larger but further away.

To the naked eye, the amount of windscreen space that the advert takes up will determine the impact of the advert rather than its actual physical size. The value of the space should therefore be directly proportional to the windscreen space and not square meterage.

Essentially, a street pole advert, by virtue of being closer to you, will take up more space in your windscreen space than a large billboard that is far away, despite being vastly different in comparable square meter size.

“Just as readership figures completely turned the print industry on its head, so too should windscreen-space (t) lead to a major reassessment of how we value OOH. Costing OOH advertising should therefore be based on impact through proportionate windscreen space and not on the size of structure,” concludes Fisher.

To read the original article on Bizcommunity –  click here.

Large SCARC contingent ready for FNB Dusi 2016

Large SCARC contingent ready for FNB Dusi 2016

The Soweto Canoe and Recreation Club have developed into a club to be reckoned with in South African paddling circles and the team from Gauteng will once again provide a fair percentage of the elite paddlers tackling the 2016 FNB Dusi Canoe Marathon from 18-20 February.

One of the shining lights of the development programme from Soweto has been Siseko Ntondini. The young paddler has grown as a paddler tremendously of late and with the support of the programme as well as the partnership that he has struck with paddling veteran Len Jenkins, Ntondini is hopeful that they can push for a podium spot.

Following an impressive second place performance at the recent Campbell’s to Dusi Bridge race, the pair have secured themselves a place on one of the front two rows of the FNB Dusi’s prestigious A Batch when the race starts at Camps Drift in Pietermaritzburg.

Although this will not be an individual effort, Ntondini who finished 21st in last year’s Dusi, will be looking to change his fortune this year by flying the SCARC flag high in his attempt to follow in the footsteps of the talented Loveday Zondi by representing Soweto’s paddlers in the top ten.

SCARC has made great strides in the FNB Dusi Canoe Marathon race in recent years with its members’ regular top performances having earned much respect from the paddling community of South Africa.

Mike Vacy-Lyle, CEO of FNB Business, says “SCARC is a great inspiration to young people, sport-men and women across the country. This team has proven that regardless of your background, with hard work, commitment and dedication, almost anything is achievable with the right mind-set”.

“Eleven years ago, when SCARC was first established, with the aim of providing development opportunities to underprivileged young people from Soweto, no one would have thought that a team of youngsters predominantly from the Elias Motswaledi informal settlement, would be competing amongst the cream of the crop in canoe paddling.”

Vacy-Lyle adds, “Our sponsorship of SCARC serves as a demonstration of our commitment to youth development and this team has great potential to develop and change the lives of young South Africans.”

While Ntondini’s partnership with Jenkins represents SCARC’s most promising chance of securing a 2016 FNB Dusi podium, Zondi – an individual who deserves much praise and recognition for inspiring the SCARC team to reach the heights it has – and his partnership with Kwanda Mhlophe from KZN may well produce a second top ten result for the team.

Both Zondi, who famously became the first black paddler to finish on the Dusi podium in 2005 followed by an impressive second place finish at the Non-Stop Dusi in 2013, and Mhlophe, who has already enjoyed two fourth place finishes at the FNB Dusi, bring great pedigree to the partnership and a wealth of knowledge of the uMsundusi and uMngeni valleys through which the race journeys.

The young Under-23 pair of Thando Ngamlana and Siyabonga Tyiki are another SCARC pair set to team up for the 2016 event and after the former having finished the 2014 Dusi Canoe Marathon in eighth place overall with Zondi, the young duo will be keenly eying a spot in the Under 23 top five.

The FNB Dusi Canoe Marathon takes place from Camps Drift, Pietermaritzburg to Blue Lagoon, Durban from 18-20 February 2016.


Soweto Youth overcomes the odds

Soweto Youth overcomes the odds; becomes first black South African to receive podium place at country’s biggest river race

The tale of Siseko Ntondini is a tale of hope, courage and determination to overcome the odds.

The youth from Soweto was born into circumstances dictated by an Apartheid legacy but has overcome these challenges through sheer drive and a will to succeed.

This past weekend Ntondini placed third in South Africa’s biggest kayak river race, the Hansa Fish River Canoe Marathon in Cradock, and became the first black South African to ever do so.

Out of a field of more than 2000 paddlers, Ntondini and partner Len Jenkins Jnr achieved this remarkable feat after training together for less than a week.

Ntondini is a member of the Soweto Canoe and Recreation Club (SCARC) – the brainchild of ADreach CEO, Brad Fisher – an organization that is giving the youth of the historic township an opportunity to uplift themselves.

“It is an incredible achievement to receive a place at the podium at the Hansa Fish, which has a bigger field than even the Dusi Marathon,” explains Fisher, “This is exactly why we started SCARC; to show these kids that their futures do not need to be determined by their backgrounds.”

“Siseko has been a member of SCARC for ten years and I know that his guts and determination will take him even further; well beyond this historic win.”

The fast rising star has had a string of recent success after wining the Lowveld Croc River Race for the second time this year. He will have his eyes on South Africa’s paddling prize when he looks to challenge the field at 2016’s Dusi Marathon.

“SCARC is really an example of quality sports development in action,” says Fisher “It is showing South Africa that we can use sport to uplift people without it becoming a political bun fight”.

“The SCARC paddlers are now in high demand to partner with seasoned paddlers who are really the best of the best. This is based purely on their hard work and ability. Canoeing’s development initiatives are fast becoming the future of paddling in our country through the members sheer determination to change their circumstances.”



The Soweto Canoe and Recreation Club (SCARC) was founded more than 10 years ago by a few passionate paddlers that wanted to introduce disadvantaged youth in Soweto to watersports. Inspired by the vision of providing “Empowerment and growth through sport”, the club aims to not only teach residents of Soweto how to swim and participate in watersports, but also to develop crucial life skills that will assist its members in becoming economically active in their chosen fields.

SCARC has grown into a robust and sustainable club that is run by several dedicated volunteers covering coaching, mentoring, administration, treasury, sponsorship, education, feeding programme and general management. The club has also been adopted as the “Development Arm” of Dabulamanzi Canoe Club, which is South Africa’s largest canoe club, providing further support and long-term sustainability.

2015 Hansa Fish challenge

Soweto Development Paddler and K1 record holder to team up for 2015 Hansa Fish challenge

The ADreach Eurosteel Team of Soweto development paddler, Siseko Ntondini, and K1 record holder, Len Jenkins Jnr, will be tackling the 2015 Hansa Fish Canoe Marathon together this year.

Ntondini is a member of the Soweto Canoe and Recreation Club (SCARC); the brainchild of ADreach CEO, Brad Fisher. The fast-rising star will be tackling the Hansa Fish race off the back of winning the Lowveld Croc River title this past weekend.

This is the second year that the talented paddler has won the Lowveld Croc Race; considered by many to be one of the most technical and challenging K1 races in the world.

Ntondini is one of several highly successful development paddlers to come out of SCARC and is testament to the power of sport in uplifting communities.

“No development paddler has ever won the Hansa Fish Canoe Marathon,” explains ADreach CEO, Brad Fisher, “Len is one of the most successful Hansa Fish paddlers ever and we are extremely excited to see these two in action together.”

ADreach and Eurosteel will be sponsoring the dynamic duo for this year’s race which will take place next week on 9 and 10 October when thousands of paddlers converge on Cradock in the Eastern Cape.

Vaal Schools League paddling event

ADreach’s SCARC stars shine at Vaal Schools League paddling event

Members of the Soweto Canoe and Recreation Club (SCARC) achieved outstanding results at the final Schools League Paddling event for 2015 in the Vaal.

Hosted on 21 November by the Watuni Canoe Club at their venue on the Vaal River, the SCARC paddlers placed on the podium in nearly every single age category.

In fact several of the team won outright in key divisions as highlighted by the full results:

Girls U10: 3rd…Landile Tshabalala
Girls U12: 3rd…Thembelihle Jokozela
Boys U14: 2nd…Zanenhlanhla Mbala
Boys U16: 1st…Sibusiso Chwayi
2nd…Onke Lona Magadla
3rd…Sinenhlanhla Ludidi
Boys U18: 1st…Xolise Gxobole
Girls U18: 1st…Sneziwe Gxobole
2nd…Asanda Ndlovu

SCARC is an ADreach social development initiative that aims to uplift communities through the power of sport.

The club has produced some of the most exciting up and coming paddlers in the country; with even more talent emerging in its younger ranks as can be seen by this league event.


Learn Zulu with ADreach


Hello, to one person Sawubona
Hello, to a group of people Sanibonani
How are you (sing.)? / How are you (pl.)? Unjani? / Ninjani?
I’m okay / We’re okay Ngisaphila / Sisaphila
Thanks (a lot) Ngiyabonga (kakhulu)
What is your name? Ngubani igama lakho?
My name is… Igama lami ngu…
What’s the time? Isikhathi sithini?
Can I help you? Ngingakusiza?
Where do you stay? Uhlala kuphi?
Where are you from? Uphumaphi?
Go well / Stay well (used as goodbye) Hamba kahle / Sala kahle
Go well / Stay well, to a group of people Hambani kahle / Salani kahle
Wow! Eish!
No! / Stop! / No way! (used in South African English too) Hhayibo
Yes Yebo
No Cha
I don’t know Angazi
Do you speak English? Ukhuluma isiNgisi na?

Why use Street Pole Ads

Street-Pole-ads are a great way to reach people where they work, play and live. It is media platform that is almost everywhere in South Africa, and when great creative is used, it gets people to notice, like and interact with your brand by informing them and getting them to take action in the real world.

Comparing Street-Pole-ads to other advertising options:

Unlike TV, radio or print, Street-Pole-ads is media that cannot be turned off or put down. Viewers cannot fast forward through a Street-Pole-ad as it moves through their environment. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window. Street-Pole-ads are possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen. Street-Pole-ads are GIVING advertisers more control over their ad space through its immunity to the “PVR effect” and its unprecedented offering of different creative options that extend beyond the frame. This at a time when other ad media are offering advertisers less control!

As the effectiveness of these other media slips, Street-Pole-ads are also being seen by a larger and larger audience — especially as people spend longer periods of time commuting and away from their homes.

More time away from the home = more time in front of out-of-home media and outdoor advertising.

We are your one stop shop for Street-Pole-ads advertising:

The choices and combinations are limited only by the imagination and they are all available here at ADreach. Street-Pole-ads advertising is all that we do.

Experience the power of Street-Pole-ads: give us a call and we’ll make you a believer too.


In 2013

In 2013, people may think that outdoor advertising has become obsolete due to our tech-driven world. Does outdoor match up against the increasingly personalized and direct methods of advertising yielded by the Internet? The simple answer is yes. Most electronic media (mobile ads, TV commercials, etc.) can be either skipped or averted by a simple change of the channel, while billboards remain practically unavoidable. Who can deny that, especially while sitting in bumper-to-bumper traffic, an effective billboard can grab your attention?

In the US the Arbitron National In-Car Study showed commuters over the age of eighteen spend about eighteen and a half hours in their car per week, and two-thirds of Americans make shopping decisions while on the road. We don’t have South African figures but we don’t differ too much from our counterparts in the US.

The value of an outdoor sign is largely determined by its DEC (Daily Effective Circulation). DEC rates are the daily estimated number of people over the age of eighteen that are exposed to an outdoor sign. Outdoor in areas with higher volumes of traffic experience a higher DEC than those in areas with lower traffic volumes. As Gautenger’s who regularly commute on the M1 and N1 know. Heavy traffic does however have a silver lining for outdoor advertisers. Slower moving traffic means more time for commuters to view surrounding outdoor ads. With over 40,000 Street Pole Ads in our portfolio in SA, ADreach can get your message out there quickly and effectively.


BMW drives a tactical message with ADreach Street Pole Ads

The opening of BMW Clearwater on the 2nd of September did not go by unnoticed. The renowned brand worked with ADreach by using Street Pole Ads in the Roodepoort area to ensure awareness. 108 Street Pole Ads were placed in strategic sites around the new location. The message is simple, clearly communicated and enhanced by a dominant presence of Street Pole Ads in the area.

Athol Quin, Managing Director of BMW said, “Our primary objectives are customer retention and acquisition, through improved convenience, given our new location. Working with ADreach and using Street Poles are therefore the most effective method of communicating and reminding our customers daily that they should visit us at our new premises”.

“ADreach is always pleased to be a part of a campaign that makes use of Street Pole Ads’ ability to localize and enhance a message, clearly and convincingly”, said the sales representative of the BMW account, Juan Gerber of ADreach.

ADrech has more than 40,000 advertising sites across South Africa – delivering more outdoor targeted opportunities than any other outdoor advertising company in the country.